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About Atbeautybox
- Location: Based in the Helsinki metropolitan area, atbeautybox is a Finnish online store with a strong focus on expert-curated, high-quality beauty products.
- Product Range: We offer a wide selection of international brands, carefully chosen to support the health and well-being of the scalp, hair, and skin.
What We Offer
- Comprehensive Solutions: Our range covers all your scalp, hair, and skincare needs, providing effective treatment products that support holistic wellness.
- Professional Guidance: We offer professional-level advice and guidance to help you make the best choices in beauty care.
Our Expertise
- Industry Knowledge: Every product in our store is backed by our deep expertise and years of experience in the beauty industry.
- Trustworthy Selection: We only select products that meet our high standards for quality and efficacy.
Personalized Well-Being for Scalp, Hair, and Skin Care
At Atbeautybox's online store, we specialize in personalized wellbeing for scalp, hair, and skin care. Each product we offer undergoes meticulous research and testing to ensure a seamless shopping experience for you. Our goal is to provide hassle-free shopping by helping you find the right products to support scalp, hair, and skin health. You can trust that every product is carefully selected to promote and maintain the health of your scalp, hair, and skin. With over 20 years of expertise, we are experts in our field, so you can rely on us to guide you to the perfect products.
Our selection criteria emphasize environmental friendliness, versatility, and minimalism. Each product serves multiple purposes, offering optimal results and value for your money. Products make it into our selection only after rigorous screening. We thoroughly review brands and products, test them, and conduct background checks to ensure their suitability for scalp and skin wellness.
Our product range features items made with natural ingredients, supporting the well-being of the skin, scalp, and hair. Our packaging is recyclable or biodegradable, and we strive to offer the best possible value for money.
Commitment to Responsibility and Sustainability
Sustainability and environmental responsibility are important to us. At Atbeautybox, we are constantly developing eco-friendly and responsible business practices. We minimize waste, recycle, and reuse 100% of the packaging materials we receive. That’s why you might receive your online order in a reused box.
My Story and Commitment to Scalp, Hair, and Skin Health

I am Annely, the person behind this account and the atbeautybox.fi online store. Let’s get acquainted! Here’s a bit about my background and journey. :)
Starting my career as a hair professional in 2005, I have accumulated over 20 years of experience in the hair and scalp industry. I launched my original online store in 2015 alongside my Salon the Vision hair salon, focusing initially on products for hair and scalp care. In 2021, the online store became its own brand, atbeautybox.fi, expanding its selection to include skincare products as well.
As a Master Hairdresser and holder of a Bachelor’s degree in Beauty and Cosmetics (YAMK-Estonomi), I have specialized in scalp health for over 15 years. I have been conducting microcamera analyses since the early days of my salon career, and I continue to provide this service through my online store. My mission is to offer the best possible products tailored to the unique needs of each client.
Throughout my journey, I have always been fascinated by colors and how they influence us both subconsciously and consciously. As a hairdresser, I practiced and implemented color analysis principles in hair coloring and makeup, which is why makeup also plays a significant role in my online store today. By choosing the right colors, we can enhance our confidence and sense of well-being. Personally, I advocate for natural beauty but rely on tinted moisturizers or powder for everyday wear, along with mascara and lipstick—lipstick being my absolute must-have.
My approach to beauty is rooted in minimalism. I believe in using versatile cosmetic products that can serve multiple purposes, reducing the need for an excess of items. As someone who exercises regularly, causing my scalp to sweat often, and has curly hair that requires specific care, I have developed a beauty routine that emphasizes simplicity and effectiveness. My dry skin also benefits from a minimalist approach, as it ensures my bathroom isn’t cluttered with countless products.
My journey into scalp health began in 2008 when I discovered my first microcamera. With no formal training available at the time, I had to learn everything myself through extensive research and study. There was limited understanding back then about how scalp wellness impacts hair health and overall well-being. Over the years, I have discovered the best possible products to maintain and improve scalp and hair health. My journey continues as I seek new, innovative solutions to offer my clients the highest quality of care.
Commitment to Your Well-being
I want to emphasize the importance of regularly monitoring the condition of your scalp and hair, as lifestyle and age significantly affect hair health. A microcamera analysis is an excellent tool for tracking scalp health, and I recommend scheduling it periodically.
I am committed to providing you with the best possible service and product knowledge. Don’t hesitate to reach out if you have questions or need assistance—I’m here to help you achieve the best for your hair and well-being.