Makeup Guide – Mood, Moment & Hue

Welcome to the Makeup Guide – where style, feeling, and expert guidance come together. Whether you're a beginner or a seasoned makeup lover, this guide supports you at every step. You’ll learn to choose the right products, build a long-lasting base, find the shades that suit you – and most importantly: express your own style with ease and inspiration.

✨ The secret to flawless makeup? Healthy, well-cared-for skin

A beautiful makeup look always begins with skincare. Clean, hydrated, and exfoliated skin creates a smoother and longer-lasting base.

Key skincare steps before makeup:

  1. Cleansing: Removes makeup, sweat, pollution and dirt – especially important at night before bed.
  2. Exfoliation: Brightens and smooths skin by removing dead cells – do it 1–2 times a week depending on your skin type.
  3. Moisturizing: Helps maintain the skin’s hydration and gives makeup a natural finish. Choose a moisturizer suitable for your skin type. Apply before makeup to create a soft, even surface.

🕓 Wait a few minutes before applying makeup to let the moisturizer absorb.

  1. Sunscreen: Protects your skin all year round. Makeup may add protection, but it doesn’t replace sunscreen.

💡 Pro tip: Don’t forget to exfoliate and moisturize your lips – it helps lip products apply more evenly.

👉 [Browse skincare products]

👉 [Read our skincare guide]

Explore each section of the guide and find what works for you:

Woman applying black mascara with soft pink and black eye makeup.

1. Makeup Base – Glow starts with skin

How do you choose the right foundation for your skin? What’s the difference between a matte and a moisturizing formula? And how do you make sure your base lasts all day?

👉 Read more about makeup base

Woman applying liquid foundation to cheek with fingertips in natural light.

2. Eye Makeup – Eyes that tell a story

Mascara, eyeliner, eyeshadow and brows – your eye makeup can be soft or bold, romantic or dramatic. Here you’ll find tips for different looks and long-lasting results.

👉 See easy eye makeup products

Lips being outlined with a nude-colored lip liner..

3. Lip Makeup – The final touch

Lip makeup is a powerful way to shift your entire look and mood. It's not just about color – it's a feeling. A soft tint can freshen your face, while a bold red can boost confidence instantly. The right lipstick or gloss completes your look – and says more than words.

👉 Perfect your lip look – see the guide

Woman holding an eyeshadow palette with light and purple tones.

4. Day to Night Makeup – For every moment

The same base can go from day to night in just minutes. Choose multipurpose products that make it easy to refresh your look for any occasion.

👉 Discover our ready-to-go makeup kits

Glam makeup look in pink tones, woman applying blush.

5. Makeup & Color Analysis – Find your tones

Colors that suit your undertones make your makeup look more radiant and natural. Learn how to pick the best shades for your skin tone, eye color and hair, based on your seasonal color type.

👉 Explore shades by color season

A woman in festive makeup applies highlighter with a brush in a pink-themed setting.Woman with colorful makeup and multicolored nails, bright pink lips.

6. Special Looks & Seasonal Inspiration

Holiday parties, photo makeup, spring festivals or summer weddings – here you’ll find seasonal inspiration and smart tricks that create big impact.

👉 [See seasonal makeup ideas]

💡 Beginner’s Tips

  • Cleanse and moisturize your skin before applying makeup – it makes everything smoother.
  • Start with easy-to-use products like BB cream, powder, or tinted lip balm.
  • Apply makeup in natural light to see the true tones.
  • Always remove makeup at night and moisturize your skin before bed.
  • Take your time. Mistakes are part of the process – style comes with experimenting.

This guide is for you if you want an easy, functional, and beautiful routine without complicated steps. We’ll start with the basics – just a few go-to products and practical techniques that make your daily routine easier.

Simple steps to confidence

🧰 1. Basic Makeup Kit (3–5 products is enough)

  • Concealer for under eyes and blemishes
  • Setting powder (loose or pressed)
  • Blush or bronzer for warmth
  • (Optional: highlighter or primer for extra glow)

👉 View beginner-friendly makeup base sets

👁 2. Effortless Eye Makeup

  • Mascara makes a big impact quickly
  • 2–3 coats on upper and lower lashes is often enough
  • If it smudges on the skin, wait for it to dry and dab off with a cotton swab

👉 See our simple eye makeup picks

💋 3. Lip Color for Everyday

Choose a tinted balm or light gloss

  • Nude or soft pink tones are easy and flattering for daily wear
  • Line your lips with a natural lip pencil for a more defined, polished look
  • Try lip liner alone for a minimalist finish

👉 [Shop lip products for beginners]

🪞 4. Application Tips

  • Use fingers for cream products and light base – your warmth helps blend
  • Makeup sponges create a soft, dewy finish
  • Brushes give precision, but they’re not essential for beginners

💡 Tip: Less is more – apply a little, then build up if needed. Makeup should be joyful and empowering – not stressful.