• +358469214569 Questions will be answered by an experienced hair professional.
  • Free delivery in the EU area for purchases over 120 euros
  • +358469214569 Questions will be answered by an experienced hair professional.
  • Free delivery in the EU area for purchases over 120 euros

Healthy and beautiful hair. What does it mean?

Healthy and beautiful hair is more than just a good cut or a beautiful color. When your hair is cared for with the right products, it looks and feels healthy and beautiful, no matter your hairstyle.

Shiny, smooth hair is considered by many to be healthy and beautiful hair, but the hair's shine and smoothness are affected by the hair's cuticle layer and its condition.

Hair mainly consists of 80% keratin mass, which is the structural protein of hair. The nails and skin surface cells are made of the same substance. The keratin in the hair is hard, while the keratin in the skin is soft. In addition to keratin, hair contains 10-15% water, which affects its flexibility, shine, smoothness, and stretchability, i.e., elasticity. In addition to that, hair includes 5-10% pigment, fatty substances, and minerals. The fatty substances act as glue between the scales.

Keep your hair healthy and shiny.

Beautiful hair doesn't just focus on outer beauty; also, pay attention to diet, lifestyle choices, and other factors that affect hair health so you can be sure they look their best.

Today, hair care products are designed to clean, heal and restore the structural integrity and tensile strength of the hair fiber, which affects the strength and shine of the hair. Some products increase hair volume, reduce frizz and improve hair manageability.


Find products that suit you and take care of your crown.


Hair

(100 ml = 16.15 €)

16.15 €

20.20 €

In stock
(100 ml = 21.53 €)

16.15 €

20.20 €

In stock
(100 g = 397.50 €)

15.90 €

19.90 €

In stock
(100 g = 161.50 €)

16.15 €

20.20 €

In stock
(100 ml = 8.08 €)

16.15 €

20.20 €

In stock
(100 ml = 8.08 €)

16.15 €

20.20 €

In stock
(100 ml = 10.77 €)

16.15 €

20.20 €

In stock
(100 ml = 16.15 €)

16.15 €

20.20 €

In stock
(100 ml = 18.75 €)

23.44 €

29.30 €

In stock
(100 g = 5.22 €)

25.04 €

In stock
(100 ml = 7.82 €)

23.45 €

29.30 €

In stock
(1 piece(s) = 9.90 €)

9.90 €

In stock
(100 ml = 15.63 €)

23.45 €

29.30 €

In stock

Hair texture

The basic structure of hair consists of two keratin strands and three layers. The surface layer of the hair is the scale layer; inside, it is a thick fiber layer, and the core is the core.

Curly, straight, flexible, blonde, black, or red hair has different surface layers. How we handle them to emphasize fashion or our personality, therefore, affects the hair's scales and fiber layer, which affect the shine and health of the hair.

Identify the hair texture

Knowing your hair texture is key to finding the right products that work best for your hair. Are your hair types naturally curly and undyed, or curly and dyed, or heavily bleached and streaked, or completely natural. Is the hair length short, long or medium length. By considering the whole, the products can be customized according to your needs. We provide detailed information on each product and how it works so you can make an informed decision about what works best for your hair.

Healthy hair

In healthy hair, the scales are closed, and the hair is shiny. The smooth surface of the hair reflects light and makes the hair shine. Healthy hair doesn't tangle, and the hair color looks beautiful and full of color.

Cosmetic hair treatments, such as dyeing, curling, straightening, or streaking, are part of our personality and necessary for our appearance. Despite the needs, these procedures often damage the hair, and the top layer of the hair becomes brittle. Some have more, others less, depending on the hair's natural fiber layer and internal protein chain. However, hair is a strong substance. It can withstand a weight of up to 100 g and can stretch about 30 percent to its length. However, fragile and damaged hair is weak and breaks more easily even from excessive moisture.

Damage hair

A bifurcated hair is damaged along its length. Hair splitting can be caused by solid chemical treatment or mechanical treatment. Dry hair splits easily and makes the hair unhealthy, brittle, and thin.

Chemical treatments, heat treatments with straightening irons or styling irons, and exposure to the sun make permanent changes between the bonds of the hair. Dyeing and bleaching break the protein chain of the fiber layer and cause oxidation damage to the hair. There are irreversible changes in the hair, which are easily visible when the hair starts to tangle easily.

Hair damage affects all types of bonds and generally negatively affects the protein-lipid structures of the hair.

Whether curly or straight, treated and untreated, all hair types need care products that moisturize both the hair and the scalp.

  1. The shampoo's purpose is to wash the scalp. so the shampoo is specifically for treating the scalp. That is why it is essential to pay attention to what washes your hair.
  2. The conditioner's purpose is to maintain moisture in the hair, strengthen damaged hair, and facilitate hair combing and tangling.
  3. The leave-in conditioner, which is not rinsed out of the hair, further moisturizes the hair, strengthens, gives color protection, and brings shine to the hair.

The importance of pH in hair products:

The degree of acidity or alkalinity, also known as the pH value, plays a crucial role in cosmetic products. It impacts the product's effectiveness, safety, and shelf life. An overly alkaline environment fosters bacteria and mold growth, while bacterial growth slows down in an acidic environment.

The pH value defines how acidic or basic the cosmetic products are. The pH scale ranges from 0 to 14, where pH 7 is neutral, below seven is acidic, and above 7 is alkaline.

The skin and hair are naturally slightly acidic, with a pH between about 4.5-5.5. For example, overly alkaline shampoos with a pH value of 5-6 or cleaning agents affect the natural acidity balance of the skin and hair and cause drying of the hair and scalp, itching, and other irritation symptoms.

Products with a pH below five may be too harsh for those with sensitive scalps but can benefit those with atopic skin. An acidic pH can aid in restoring the hair's natural structure and closing its scales, which helps to create a protective layer on the hair. This layer is significant for hair color care. A pH level of 4-5.5 can make hair smoother and better preserve hair color while maintaining the scalp's natural acid mantle without causing dryness.

Shampoos with a high pH level are sometimes suitable for deep cleansing and benefit oily scalps.

Cosmetic products aim to have pH values similar to the natural pH level of the skin and hair. For instance, face creams have a pH value of around 5-6, while shampoos have a pH value of approximately 4.5-6.